HOW TO INCREASE YOUR WEBSITE?
| website traffic |
- OPTIMIZE YOUR TITLE AND DESCRIPTION
The first thing a user sees when they search for a keyword is the snippet on the Google Search results page. The snippet includes your page title, URL, and meta description. The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly
y impact your search ranking, it will impact your clickthrough rate!
Hands-on tips for optimizing the description:
- Limit your description to 175 characters. Otherwise Google will cut off the rest!
- Try and integrate a call-to-action in your description that encourages users to click on your site page.
- What added value does the user get from visiting your website? Make it clear in the description.
- Use important keywords
SHORTEN YOUR URLS
A short URL with no more than 74 characters can also be displayed completely in the Google
Hands-on tips:
• Avoid redundant stop words (the, a, an, etc.) or
conjunctions (and, or) in the URL.
• Keep your URLs as close as possible to the root domain.
LINK YOUR PAGES INTERNALLY
The uniform internal linking also enables you to control the
search engine bot. A logical link structure makes it possible
for the bot to systematically crawl and index your website.
Controlling link power also tells the bot which pages are
most important.
USE ANCHOR TEXTS TO INCREASE RELEVANCE
Anchor texts describe a link in detail and inform the user
about what to expect from the link. Rather than having to
click on an ugly URL, anchor texts allow people to click on
keywords people actually understand and are redirected by
the URL is hidden behind the anchor text.
Hands-on tips:
• Try to use the same anchor text when you link to a
landing page.
• Make sure the anchor text matches the content of the
landing page.
https://en.wikipedia.org/wiki/Social_network_advertising
https://en.wikipedia.org/wiki/Social_network_advertising

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