How to develop an SEO strategy?
If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Off page SEO covers issues that are external to your website and ensure an inflow of high-quality inbound
links. Let’s start with on-page SEO first.
Here are some important factors
that the search engine algorithm takes into
account when ranking a website:
- The website’s content •
- The website’s structure and internal links •
- The searcher’s geographical location •
- Mobile optimization
- Loading times
- Server accessibility
- Social signals (links from social networks)
When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance.
LONG-TAIL CONCEPT AND THEORY
To rank highly in SERPs with your website content, you should choose the path of “least resistance.”If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”.
Choosing the right keywords is not always easy.
For example,
if you sell shoes, it is likely that you would want your website to rank for the the term “shoe store” (a head term). However, if you optimize several pages of your website for a particular pair of shoes, you will have far greater success ranking for the niche keyword.
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