What is SEO?
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| SEO |
“Search Engine Optimization” (SEO) refers to
techniques that help you achieve better rankings for
your website in organic search results.
Search Engine Optimization is all about making your
website more visible to people who are using search
engines to look for your product, brand, or services.
SEO is part of the general area of search engine
marketing (SEM), which groups all marketing
strategies related to searching processes. SEM
is part of online marketing and covers both paid
and organic search queries. All the measures that
involve you paying to place ads in search engines
are grouped together under SEA (search engine
advertising). So, the SEM area is made up of both
SEA and SEO.
Why is it so important that your website is listed on search engines?
Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services.
By optimizing your website for search engines, not
only can you improve its ranking, and thus be found by
potential customers, but you can also create a better user
experience. That is the key to SEO: you are optimizing for
your visitors, not just for search engines.
HOW SEARCH ENGINES WORK
Search engines have one goal: to give the searcher
the exact information they are searching for.
For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it.
Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results.
Major search engines like Google, Bing, and Yahoo are
continually indexing billions of websites.
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